A New York City-based design and branding practice. ➝ A dynamic collaboration led by Joshua Lepley and friends. ➝ We are driven and versatile, leveraging a wide range of skills to craft strategic identities, impactful communications, and engaging experiences across both digital and physical spaces. ☰

Some of the folks we’ve collaborated with ➝ Amazon, Apple, Collins, Google, Gretel, IDEO, Instrument, JKR, Netflix, Nike, Shake Shack, Snapchat, & Target. // Some of the things we do ➝ Brand Activations, Brand Identity, Campaigns, Carpentry / Construction, Digital Design, Experience / Experiential, Motion Design, Packaging, Print, Spatial Design, Visual Identity Systems, Woodworking, and the courage to try new things. ☰

Guiding Principles // Design: “If you can design one thing, you can design everything.” ➝ Massimo Vignelli // Art: “Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can.” ➝ Rick Rubin // Build: “Regard it as just as desirable to build a chicken house as to build a cathedral.” ➝ Frank Lloyd Wright. ☰

We’re open to all types of engagements. We collaborate directly with clients and companies as well as providing support for studios, agencies, and in-house teams. Email➝