Applied Ambition
A design and branding practice built for doing, not just dreaming.
/ WHAT WE DO /
Strategic brand and identity design for mom-and-pops, start-ups and established companies, combining multidisciplinary creativity with results-driven execution.
We design and build brand identities, brand campaigns, and brand experiences rooted in strategy, integrated in real time, and designed for impact, consistency, and usability. Each project demonstrates strategic thinking, creative craft, and real-world results empowering teams to create confidently. ▼
/ GUIDING PRINCIPLES /
Design. Art. Build.
(1) “If you can design one thing, you can design everything.” ~Massimo Vignelli ▪︎ (2) “Art is choosing to do something skillfully, caring about the details, bringing all of yourself to make the finest work you can.” ~Rick Rubin ▪︎ (3) “Regard it as just as desirable to build a chicken house as to build a cathedral.” ~Frank Lloyd Wright
We specialize in brand and identity projects, bringing them to life through activations, campaigns, digital experiences, motion design, print & packaging, spatial experiences, and visual identity systems. ▼
/ HOW WE WORK /
Applied Ambition is led by designer Joshua Lepley and works directly with brands and companies as well as studios, agencies, and in-house teams.
Support for projects of all shapes and sizes comes from a trusted network of highly creative friends and freelance partners on an as-needed basis. Joshua has extensive experience inside world-class studios including Collins, Gretel, IDEO, Instrument, and JKR, building for brands such as Apple, Google, Netflix, Nike, and YouTube. Having spent years surrounded by some of the world’s best creatives and leading major brand initiatives, we have developed an agile, hyper-collaborative approach to design and branding.◼︎
Hyper-collaborative
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No BS
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Outcomes, not Awards
✺
No Fluff
✺
Hyper-collaborative ✺ No BS ✺ Outcomes, not Awards ✺ No Fluff ✺