Brand refresh for Alabaster, a beloved cafe and roastery in North Central Pennsylvania.

Alabaster Coffee Roaster & Tea Co. was launched nearly a decade ago on a love for quality coffee and a shoestring budget. Since then it’s become a pillar of the community, cultivating relationships with patrons and businesses alike under the leadership of two stellar human beings.

The shop has had great success and incredible growth over the years. The brand refresh reflects a coffee shop that has “grown up” in a sense, putting the human connection, the community, and the maturity of the company at the forefront of the brand.

Team → Karl Fisher, Bethany Fisher, and Joshua Lepley

Creative Direction
Creative Strategy
Brand Identity
Packaging
Print & Environmental Design

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