Strategy and visual identity for Prequel, a fully managed modern data stack startup based in New York City.
We developed an identity grounded in Prequel’s origin story while being optimized for their future growth. The anchor of the identity is the font Aperçu, an amalgamation of classic fonts, which we used to reflect the variability of their data integration product.
Team → Conor McCarter, Charles Chretien, Joshua Lepley, and Paul Schoppert.
Creative Direction
Creative Strategy
Visual Identity
Brand Guidelines